Personal vs Unknown Guard (consumer iOS plans)
The two consumer App Store plans compared: on-device-only Personal ($49.99/year) and auto-screening Unknown Guard ($79.99/year). Annual-only.
On the consumer iOS App Store, SmishAlert offers two plans, both billed annually (no monthly option). Both are self-serve in-app purchases; neither attaches your identity to any analysis. Consumer plans cover your own messages only — campaign correlation across people and the admin intelligence console are corporate-only.
Personal — $49.99/year
Best-in-class on-device ML filtering plus manual reporting. Nothing leaves your device. Choose this if you want a quieter inbox with maximum privacy.
Unknown Guard — $79.99/year
Everything in Personal, plus SmishAlert auto-reviews unknown-sender messages (link checks, LLM feedback, and verdicts) so you never have to dig through the unknown folder. Unknown-sender messages are converted to coded fingerprints and feed anonymous campaign intelligence — no user identity is attached.
Privacy posture
Unknown-sender messages are immediately converted to coded fingerprints; correlation happens at the sender and message-content level only. No user identity is attached on personal/consumer plans - it feeds anonymous campaign intelligence. Only on a corporate plan with a company-managed device is there user-attributed insight into who is being targeted. On Personal, nothing leaves your device.